Wednesday, January 26, 2011

# 7 BRAND SPOTLIGHT: URBAN DECAY

I wanted to dedicate a post to one of my favorite makeup brands ever!  I was first introduced to this line probably before I was really old enough to start wearing makeup.  The first time I ever walked into a Sephora store I happened to stumble on this line.  I remember being a little repulsed at the word "Decay" being used as a makeup brand name but you get over it quick.  Now I have been makeup shopping for a long time now and have been in Sephora stores many many times.  I don't know if anyone else has noticed but alot of the brands they used to sell from circa 2006 aren't there anymore.  Luckily, Urban Decay is NOT one of those other brands.  It has stayed one of the best selling makeup lines of Sephora and is honestly the first section of makeup I go to whenever I walk into that store.  The makeup is excellent quality, the color payoff is amazing, colors are pigmented so you don't need to load your makeup brush for the color to come out and let's  face it, their packaging is so cute!  Not to mention the edgy, creative, genius names of their collection which make it all come together.  This is definitely not your grandma's type of makeup lol.

SOME OF MY BRAND FAVORITES


Urban Decay's Primer Potion $18-23

This is a staple in my makeup bag.  I use this product literally EVERYDAY!  And although the $18 bottle (pictured above) is tiny, the product lasts!  My first tube of Primer Potion lasted me at least 6 months before I had to buy another one.  You really only need a small amount on each eye and it will really make your makeup color pop and your eyeshadow will last all day/night without fading or creasing.  I don't know how I ever wore makeup before I found this product.  If I could suggest only 1 item from this line to people it is definitely the Primer Potion.  Fork over the money, it is worth it!

Urban Decay's Surreal Skin Mineral Makeup $30
My shade: Hallucination (medium tan)

If you are looking for a new mineral foundation, try this one.  It offers buildable coverage which is great for days when you need more coverage than usual.  It is very easy to blend into your skin and looks very natural.  It doesn't cake up or anything.  One thing I do want to point out that I don't like about it.  When you open the cap there is a "mess free" powder component, aka little powder buffer attached.  The point is that  you are supposed to buff the product on and it somehow goes through the powder component and onto your skin.  This did not work for me.  There was no makeup coming out of the powder buffer.  So I end up unscrewing the powder buffer (revealing the actual foundation that was previously covered by this powder buffer) and putting the product on like any other mineral foundation.  It's annoying and ends up getting messy because I always spill more product then I intended but quality wise, it's pretty sweet! 


Urban Decay's 24/7 Glide-On Eye Pencil $17
in Zero

Luckily, I have not had to actually go out and spend the money on this eye-pencil.  If you ever buy one of the eyeshadow palettes from this company, check to see if it comes with an eye pencil in Zero (black) or other colors.  UD likes to give you little extras when you buy their eyeshadow palettes especially eye pencils and mini Primer Potion.  So far I have gotten 4 of the Glide-On eye pencils with my palette purchases.  I have 2 in Zero, 1 in Flipside (teal), and another in Ransom (purple).  I have not paid $17 for any of them because they all have come in my palettes.  They are the best eye pencils I have used so far.  I used to buy cheap $1 eyeliners thinking that eye pencils are all the same.  This is simply not true.  Try your regular drugstore NYC brand eyeliner and then try this and you will see the difference.  I suggest trying to get these pencils when you buy a palette because you get the pencil, a set of gorgeous eyeshadows and usually a mini Primer Potion.  They also sell their complete set of 24/7 eye pencils which has every color of the rainbow.  Since I usually stick to just using black eyeliner I tend to luck out through buying the palettes.

   Urban Decay's NYC Limited Edition Book of Shadows Vol. III $54

This is one of the Book of Shadows I have from UD.  These exclusive palettes are usually sold for a limited time.  The other Book of Shadows I have is the Alice in Wonderland edition.  These palettes give you 16 of their eyeshadow colors.  They are usually a nice array of different colors that will give you a bunch of pretty looks.  And as I mentioned before, you can see in the picture that this palette offers two 24/7 Glide On pencils in Zero (black) and Ransom (purple) and a small mini Primer Potion.  Also the top of the book is a pop out of NYC sites which is cute and gives it personality.  My best friend got me this for Christmas 2010 and I love it.  It's pricey, but when you see one of their single eyeshadows for $17/each you realize this is a pretty good deal!

Urban Decay's NAKED palette $48

::Sigh:: The ever elusive Naked palette has been sold out on UD website and Sephora since the summer!  I have been trying to get my hands on this palette for the longest time and still can't seem to get it.  I suppose the versatility and practical colors are what have made this palette such a hot product.  You can go from neutral to smokey all in 1 palette.  Many times people are "scared" of color when it comes to makeup.  I have heard many girls complain that they could never "pull off" a purple or green eyeshadow.  So this palette, with so many neutrals and bronzes is so great for everyday use at school or at work.  And the smokey colors are good for evening.  The colors are just perfectly selected to give you a bunch of gorgeous looks.  I believe I saw this palette when it first came out and I almost bought it but decided not to spend the money.  I am now kicking my self in the butt for not having bought it when I had the chance because now it is nowhere to be found.  I am on waiting lists, email notification lists and checking the websites all the time but this palette is impossible to get a hold of now.  If anyone has a UD or Sephora connect let me know!

Check out these products next time you go to Sephora and see which ones you like best!  If you know of any other really good brands let me know...I am always looking for the next hot product!

Bye for now!